Product Manager

Summary

• Product Visionary: Defines and communicates a forward-looking statement for the product aligned with the company's goals and market needs.
• Roadmap Planning: Creates actionable plans (product roadmaps) that outline the product's evolution to maximise business value and meet customer needs.
• Feature Prioritisation: Assesses customer needs, market trends, and competitive landscape to prioritise product features and enhancements.
• Cross-functional Leadership: Works across teams (engineering, design, marketing, sales) to ensure cohesive product development, marketing, and support.
• Product Performance Analysis: Continuously monitors and analyses product performance, customer feedback, and market trends, adjusting product strategies as needed.

Key Skills

• Analytical Skills: Ability to interpret large amounts of data and multi-dimensional insights to inform decisions.
• Customer Focus: Deep understanding of customer needs, with the ability to translate insights into product features.
• Strategic Vision: Proficiency in setting a product vision and strategy that aligns with the company's strategic objectives.
• Communication: Exceptional communication skills, articulating the product strategy to cross-functional teams and stakeholders.
• Leadership: Strong leadership and team management skills to lead teams through product lifecycles.

Standard Industry Training for Product Managers

• AIPMM Product Management Certification (CPM)
• Agile Certified Practitioner (PMI-ACP)

Interview Questions for Product Manager Candidates

1. How do you gather and incorporate customer feedback into the product development process?
2. Describe a successful product you've managed from concept to launch. What were the key factors that contributed to its success?
3. Can you discuss a time when a product did not meet expectations post-launch? How did you handle it, and what steps did you take moving forward?
4. How do you prioritise features for a product, and how do you communicate this to stakeholders and the team?
5. Explain a situation where you had a conflict with another team (e.g., Engineering, Sales) regarding a product decision. How did you resolve it?